Vinyl lettering has been growing in popularity in recent years because it provides fleet managers and entrepreneurs the best marketing bang for their buck. When you transform your work trucks into mobile billboards, you reach more consumers at a lower cost per thousand impressions than newspaper, radio, and television advertisements. Additionally, today’s shoppers are attracted to the visual appeal produced by top-quality vehicle lettering in Des Moines IA. Below, we will take a closer look at some industries that can benefit from this visual branding solution.
1. Restaurants, Food Trucks, and Caterers
Do you offer catering services that you would like your regular diners to know about? You probably add a little info about this offering on your menu, but this is easy to ignore. Instead, you need your delivery van or car to showcase your name and logo as it makes its way around Des Moines if you really want foodies to associate your restaurant with catering. Vehicle vinyl lettering is the easy way to advertise your popular dishes and cuisine.
Food trucks are often times parked in groups. In these circumstances, how can you possibly stand out from your competitors? Vehicle letters will get the job done! Vinyl lettering advertises your menu items and lets consumers know how much they cost. When you leave room for your enterprise’s logo and name, you can begin to generate brand awareness. This is important when you want hungry customers to look for you among the herd of food trucks.
In the food industry, there are numerous other reasons to add lettering, even if you are using your personal vehicle. For instance, if you drive to various locations to teach cooking classes, you can expose teachers and students alike to your branding as well as boost name recognition, build goodwill, and generate a buzz when you show up with vehicle lettering.
Most of the work done by contractors is in the homes or places of business of your clients. You are constantly traveling to job sites whether you are an electrician, handyman, plumber, or a heating and air conditioning professional. You do not inspire trust or build recognition when you arrive in a plain van or truck. Instead, make your name easy to recall when neighbors or coworkers are looking for referrals by prominently displaying your organization’s name on the sides of your vehicles.
3. Courtesy Shuttles
If you provide a courtesy shuttle at your car rental business, auto dealership, or hotel, vehicle lettering is a must. You show prospective customers that you take care of your clients when you cover your vans with spot graphics and lettering. This will also get your message in front of your target audience. For example, your hotel courtesy van reaches frequent travelers as you pick up and drop off guests at the airport.
This is just a taste of what is possible. Sign-O-vation has a team of experts that can precisely match your business’s logo, colors, and font to maintain your brand consistency. For a free consultation on vehicle lettering in Des Moines IA, contact us today!