As a contractor, your marketing budget is probably low on your list of priorities. When you do have money allocated to advertising, you want to be sure it gets the job done. Lately, traditional media has not been as reliable of an investment as it once was. Fortunately, you can count on getting an excellent return on your investment from contractor vehicle wraps and graphics in Omaha NE. Here are some of the ways your business can benefit from this marketing tool.
Vehicle Wraps Are the Most Cost-Effective Advertising Option
Many contractors do not even get quotes on vehicle graphics for their fleet because they are afraid that it will be too expensive for their organization. However, when they do eventually contact us, entrepreneurs are almost always pleasantly surprised by how affordable vehicle wraps are. And, they are worth every penny you spend on them. But, don’t take our word for it. A recent study by 3M found that a $3,500 vehicle wrap will get you as much exposure as spending $130,000 in advertisements using traditional media.
Boost Your Brand Awareness
95 percent of respondents in a recent survey said they could remember seeing vehicle graphics in the last few days. During rush hour traffic, just about every motorist, pedestrian, and passenger you pass on the roads will remember your graphics. Potential customers will remember your business’s branding and name when they take notice of your graphics. TV and radio ads do not achieve this degree of success.
You Will Advertise Even while Parked
Your TV ad might promote your company to viewers for half a minute, but that is only if the consumer does not have commercial-free streaming or a DVR. If you are lucky, a newspaper ad could sit around a potential customer’s house for a day or two before they recycle it. On the other hand, vehicle wraps brand your enterprise at all hours of the day and night for up to half a decade. You are generating interest in your services even when you are parked in the parking lot for your shop, at a job site, or in front of a supplier’s headquarters.
Increase Your Brand Exposure Quickly
The typical billboard you see along the side of the freeway does not move anywhere. Therefore, motorists and passengers have to drive by it to see it. If these motorists are not part of your target audience, then the ad space was a waste. When you take your message on the road with you, you avoid this issue. Instead, you will reach your potential clients in the places where they live, work, and shop. In other words, you display your company’s information in your service area as you go about your daily activities.
The first impression people get of your contractor business is from your work vans. You do not send a very good message when you show up to a job in a dirty truck with no identifying markings. You can change that with contractor vehicle wraps and graphics in Omaha NE.
Contact Sign-O-vation today for a free estimate.