Storefront business signs are not only an amazing way to boost the sales of your business but also a great way to help differentiate your brand in a highly competitive market. It helps generate the unplanned visits to a store and also serves as a medium to give that store more visibility.
They are very useful for letting people know what merchandise the shop sells, which can lead to an increase in the number of its consumers.
What are the Styles of Business Signs for Your Storefront?
Now that the reason why business signs are an essential tool for your brand is clear, let us now understand what are the types of business signs that can be put up on your storefront :
Cabinet Signs – They are a type of wall or box sign that is illuminated from the inside and which are generally mounted on a storefront wall or free standing as a pole sign. They are known for their visibility in the day as well as at night.
Channel Letter Signs – They are custom made plastic or metal, 3-dimensional letters generally displaying the name of the store on the storefront. They are generally displayed on monuments and sign panels.
Blade Sign – They are projecting signs mounted on a storefront pole or a building façade or attached to a surface perpendicular to the normal flow of traffic. These are one of the most effective signs in attracting foot traffic to a business.
Choosing the Right Business Sign for Your Storefront
Choosing the right business sign for your brand is very important, and while doing so, you should keep these three things in mind:
- You must consider your brand
- You must consider the kind of audience your brand attracts.
- And lastly you must also pay heed to your surroundings
An ideal custom sign should capture your brand identity, connect with your audience, and add an aesthetic value to the surrounding area.