If you’re looking to stand out from the crowd at your next trade show or event, there are several steps you can take to create an unforgettable experience for attendees. One of the most important things you can do is choose the right type of trade show display or booth to showcase your product or service, as well as a display that’s uniquely branded to match your brand identity and marketing materials. Here are some tips on how to choose the right trade show display option, as well as other trade show display ideas and best practices that will help you attract attention while staying on budget and saving time.
Understand What Type of Brand You Are
First, you’ll need to understand what type of brand you are. Do you represent a B2B company? Or do you sell consumer goods? Answering these questions will help dictate your booth design. Are your products used by consumers or professionals? Should your booth be interactive and invite engagement? Is it better for people to move through or around your booth on their way through the event space? If so, create aisles and clear paths for attendees.
Know Where Your Audience Lives
Before you create your booth, you’ll want to know where attendees are coming from. There are typically three types of trade shows: local, regional and national. You’ll also want to know what type of trade show is best for your brand (i.e., if it is a nonprofit or government organization). This knowledge will help guide your decision as you select graphics and visuals for your booth.
What Type of Booth Will You Have?
There are four primary booth types that exhibit-goers will encounter at most trade shows and conventions. These include standard 10x10s, 10x20s, 15x15s and 19x19s. Each type of booth is located in specific areas throughout the convention center, so familiarize yourself with each location by noting where your friends’ booths were last year.
Go Beyond Colorful Images
Colors are great ways to get noticed, but pictures can only go so far. Companies who want their trade show displays to pop should think beyond just colorful images, and instead work with graphic designers who can incorporate unique shapes, custom typography and rich messaging into every inch of their exhibit space. With some careful planning, businesses can set themselves apart from competitors by creating booths that stand out among all others.
Know Your Competition And Their Displays
There are typically trade show display companies that operate within your industry, so it’s important to know which companies they are. Observe these companies and their trade show displays at events, see what type of branding they use, how much space they take up in their booth, how many people they have standing outside of their booth handing out promotional materials, etc. Knowing what makes these particular displays stand out will help you determine what you should incorporate into your own display.
Contact us today at Sign-O-Vation for a quote on your display booth!