Out of home marketing, abbreviated as OOH, refers to any advertisements placed in public areas rather than on the internet or in print. These include car wraps, van graphics, truck and trailer graphics, bus ads, and even billboard ads. Companies use these forms of out of home marketing because they are especially effective at driving customers to their establishments. At times though, it can be hard to know how exactly this form of marketing works and why it’s so useful.
How Out of Home Can Help You
Put simply, out of home marketing gives your brand more exposure to a wider audience. And what’s better than that? Your ad could be anywhere from 3 feet in front of them to 30 feet in front of them. It truly is a great way to expose yourself and your products or services, especially if you don’t have much budget for traditional advertising. The big bonus with out of home is that it’s on the move! So even if you can’t afford TV, radio, or newspaper ads, this form of marketing will always be there. The best part about OOH marketing is the location! You can get your message in front of consumers wherever they are – whether they’re on their morning commute, driving their kids to school, or shopping at the mall.
Van, Car, and Truck Wraps
All businesses have one thing in common. They are all looking for new customers, more sales, and increased brand awareness. One way to achieve these results is through out of home marketing with vehicle wraps. Vehicles are an excellent form of advertising because they never go away; their visibility does not decrease over time like that of billboards or posters. The attention-grabbing design on the exterior will attract a driver’s eye, and then the message on the interior will compel them to stop and make contact with your business.