Custom signs create brand consistency and set the tone for your brand image. However, when you customize your signs, there are several things to keep in mind to make sure they match your brand identity and that they match each other. In order to create this consistency and to help you remember all the little details about custom signs, we’ve put together some information on the importance of custom signs and about keeping branding details consistent with one another and with your company’s overall brand identity.
The Importance of Brand Consistency
Custom signs are a great way to establish your brand. When you create custom signs, they need to be consistent in color, style, tone, and materials. If you are using the same color on all of your signs, then people will know that it is from your company. If you use the same font for all of your signs, this makes it easy for customers to identify your company based on the signs they see. Plus, customizing your signs is a great way to save money because you don’t have to print new signs when you make a change – just update the sign with new information!
Tips for Creating Consistent Custom Signs
Creating consistent custom signs is an important part of creating a brand identity. You want your customers to be able to easily associate your sign with your company. Here are a few tips for keeping them looking the same:
- As mentioned above, color schemes should match. This can be done in several ways – you can use the same color background on all of your signs or you can use different colors but keep them all in the same family, like blues and greens. If you’re using different colors, don’t mix them too much because they will become hard to differentiate between.
- The tone should also be the same across all your signs. For example, if one of your signs has a very formal tone and another has more of a laid-back tone, that’s not going to work.
- It’s good to include some elements from previous designs, as long as they fit with the new design.
- Keep materials consistent too; this way it will look like everything came from the same place. You can do this by choosing materials that all have similar textures or finishes. That said, there are still plenty of options when it comes to deciding what type of material you’d like your sign made out of (e.g., wood versus metal).
A sign is a great way to advertise your company’s products and services. And, when you customize signs, they need to be consistent – colors, style, tone, and materials. Making sure your signs are consistent will help customers associate them with your brand so that if they see the sign in person or on social media, they will know exactly who it belongs to.
Sign-O-vation can help you with all your exterior and interior signs so keep your brand consistent. Contact us today!